Al-Futtaim Inaugurates New BYD Showrooms in Riyadh and Al-Qassim, Further Strengthening Nationwide Presence

New showrooms in Riyadh and Al-Qassim expand Al-Futtaim’s BYD KSA retail network to 10 active locations across the Kingdom
Al-Qassim opening marks BYD KSA’s first showroom in the region, extending the brand’s reach into a new market
Both locations feature integrated 3S facilities, bringing sales, service and spare parts together under one roof

Riyadh, Saudi Arabia, 11 August, 2026: Al-Futtaim has announced the opening of two new BYD KSA showrooms in Riyadh and Al-Qassim, marking another milestone in its expansion across Saudi Arabia. The latest additions bring the BYD KSA retail network to 10 active showrooms across the Kingdom, while establishing the brand’s first showroom in the Al-Qassim region.

The expansion strengthens access to BYD KSA’s growing portfolio of Full Electric and Super Hybrid vehicles, while extending Al-Futtaim’s integrated sales and aftersales capabilities to more customers across the Kingdom. Both new locations feature 3S facilities, combining sales, service and spare parts under one roof to support customers throughout the ownership journey.

The openings form part of Al-Futtaim’s continued investment in Saudi Arabia and its strategy to build a comprehensive retail and customer support network across key cities and regions. By expanding its physical footprint, Al-Futtaim is bringing BYD KSA products, services and ownership support closer to customers while responding to growing interest in New Energy Vehicles across the Kingdom.

Commenting on the expansion, Jerome Saigot, Managing Director of Al-Futtaim BYD KSA, said: “As New Energy Vehicles become a more established part of Saudi Arabia’s mobility landscape, customers expect more than access to the latest technology. They want the confidence that comes with having sales, servicing and expert support within easy reach. Our focus is therefore on building the infrastructure around the vehicle as deliberately as we build our retail presence, ensuring customers have the support they need throughout their ownership journey.”

He added: “That is why these new locations have been designed as fully integrated 3S facilities, bringing sales, service and spare parts together under one roof. For us, expansion is not simply about increasing the number of showrooms; it is about creating a consistent, high-quality customer experience wherever our customers are in the Kingdom.”

The new Al Hamra showroom in Riyadh further strengthens BYD KSA’s presence in the capital, while the Al-Qassim showroom introduces the brand to customers in the region for the first time. Together, the two locations broaden Al-Futtaim’s geographic coverage and provide more customers with direct access to BYD KSA vehicles, servicing and ownership support.

Al Hamra Showroom Location: BYD Al Hamra
Al Qassim Showroom Location: BYD Al Qassim

– ENDS –

Media Contacts:
BYD KSA
Email: ahmed.ghazwan@alfuttaim.com
Website: www.byd.sa
Phone: +966 551129628
Name: Ahmed Ghazwan – Sr. Marketing Communications Manager

Agency: Memac Ogilvy KSA
Name: Ahmed AlHassani – Media Relations Director
Email: ahmed.alhassani@ogilvy.com
Phone: +966 55 569 4089

About BYD
Founded in 1995, BYD is a global technology company and industry leader specializing in the design and manufacture of new energy vehicles, ranging from electric cars to buses and commercial vehicles. Renowned for its cutting-edge hybrid and electric innovations, BYD is committed to delivering reliable, sustainable, and eco-friendly mobility solutions worldwide.
Backed by one of the industry’s strongest R&D ecosystems, BYD employs over 120,000 engineers – more than 10% of its global workforce – dedicated to continuously improving its technologies and vehicle platforms. At the forefront of automotive innovation, the company files an average of 52 patents per day, with over 59,000 approved patents.
BYD’s New Energy Vehicle lineup offers the best of both worlds, combining full electric vehicles with Super Hybrid Plug-in Hybrid technologies, including DM-i, DMO, and DMP, designed to deliver exceptional efficiency, performance, and range.
Al-Futtaim represents BYD in Saudi Arabia, bringing advanced electric mobility solutions to support the Kingdom’s evolving automotive needs and its long-term sustainability vision.

About Al-Futtaim
Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Operating across more than 20 countries in the Middle East, North Africa, the CIS and Asia, the Group spans key sectors including automotive, financial services, real estate, retail, and health. Al-Futtaim’s work is driven by a clear purpose: to enrich lives and elevate communities through practical, forward-looking solutions.
Employing a workforce of more than 40,000 people, Al-Futtaim represents a portfolio of over 200 of the world’s most recognised and trusted brands, including Toyota, Lexus, IKEA, ACE, Marks & Spencer, and many more.
With a strong focus on digital innovation and artificial intelligence, sustainable growth, strategic partnerships, and empowering its people, Al-Futtaim’s approach is anchored in long-term value creation. Its integrated business model positions the Group as a reliable partner to stakeholders, supporting customers, communities, and collaborators alike in navigating the needs of today while planning for tomorrow.
Underpinned by the values of respect, excellence, collaboration, and integrity, Al-Futtaim continues to build a legacy that reflects its responsibility to people, progress, and the planet.
For more information, visit: www.alfuttaim.com
Follow us on social media:
LinkedIn (@Al-Futtaim)
Instagram (@alfuttaim)
X (@alfuttaim)
Facebook (@Al-Futtaim)