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Jotun Middle East Launches Its 2026 Colour Card: Soulful Spaces

Al Riyadh, 20 November 2025: It is well known that the colours we surround ourselves with influence our moods and affect our well-being. The colours we pick for our homes can therefore have a tremendous impact on our everyday lives – but for many of us, choosing the shades for our interiors and taking on the task of decorating can seem like a challenge to overcome rather than a pleasure to enjoy.

Jotun’s new 2026 Global Colour Card – SOULFUL SPACES – helps you select and combine colours and textures to design a space that reflects and inspires you every day. By following Jotun’s guidance, you will discover how choosing colours can be a fun and highly rewarding process.

“Colours have the power to transform not only spaces but also the way we live in them. With Soulful Spaces, we want to empower people in the region to embrace colour with confidence, and to see their homes as a canvas for creativity, wellbeing, and self-expression.”

  • Mahira Saqib, Regional Colour Marketing Manager, Jotun MEIA

Three styles of space

Through inspiring set design and photography, the Colour Card for 2026 demonstrates how Jotun’s colours can be deployed to create unique ambiences. The card is divided into three themes; each formed from distinctive families of eight complementary colours.

PASSAGE OF TIME

Sophisticated, timeless spaces full of history and soul

Richer, darker colours, such as deep reds and matt finishes, can be used to create an air of timeless grandeur and elegance, with warmth and contrast introduced by golden pinks and glossy surfaces. The perfect backdrop to artworks, artefacts and statement furniture.

The golden pink Jotun 20362 Pink Ambience combines beautifully with the deep reds Jotun 2951 Sophisticated Red and Jotun 2149 Coffee to create warm and welcoming atmospheres.

Sophisticated Red is a true classic, infusing the space with glamour and refinement, while the fresh Jotun 8493 Green Tea on skirting boards and windows adds an exciting accent to the sophisticated nostalgia.

Dark, rich and elegant, the deep green Jotun 7613 Northern Mystic appears at its best in matt paint, making it a perfect match for collected items and curated interior elements.

For a more unique expression, Jotun 1974 Golden Walnut is an interesting mix of brown, yellow and green that pairs beautifully with natural wooden accents.

 

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