Opportunities to develop Saudi Arabia’s sports and sporting events industry have directly resulted in reshuffling the cards across the national landscape, pushing companies to double their investments in the sector. The trend was reflected in Leejam Sports Company’s recent announcement that it had acquired Sports Hub, a Saudi company with expertise in designing and delivering sporting events and community programs, through its investment arm, Rasan
Sports Hub specializes in holding large sporting events as well as bespoke contests and activations for both the public and private sectors. The company primarily targets children by offering them dedicated sports events and clubs that embed the sporting way of life in their DNA. With the Kingdom embarking on hosting major sporting events, this acquisition is primed to bolster the sector’s capabilities in line with the objectives of Vision 2030 to enhance the quality of life for the Kingdom’s residents
Sports Hub has earned a robust reputation for presenting top-tier sporting events in collaboration with the finest of local talent besides tapping into world-class expertise in this domain. Its innovative approach and successful track record syncs seamlessly with Leejam’s vision of promoting health, fitness and healthy lifestyles across the community
The strategic step signifies Leejam’s commitment to boost its presence and impact in the Kingdom’s dynamic sports scene. By teaming up with Sports Hub, Leejam aims to leverage its expertise and network to diversify its offerings and boost engagement with sports fans
Dr. Badr Al Shibani, Managing Director at Sports Hub, expressed his delight at the acquisition, commenting: “We are pleased to join the Leejam Sports family through this acquisition which represents a milestone in our journey as a pioneer in managing and delivering sporting events. We are confident that Leejam Sports will unlock new opportunities and offer unparalleled experiences to our customers”
Simon Alexander Müller, Co-Founder & CEO of Sports Hub, added: “This acquisition marks an exciting new chapter for Sports Hub. Partnering with Leejam will allow us to further enhance our offerings and expand our reach, bringing innovative sports experiences to an even broader audience. Together, we aim to make a significant impact on the sports landscape in Saudi Arabia, in line with the ambitious goals of Vision 2030”
The proud owner of the Fitness Time brand, Leejam Sports Company is the largest listed provider of integrated health, sports and fitness services in the Middle East and North Africa region
