[Riyadh, Saudi Arabia – May 2024] – Apparel Group is thrilled to announce the launch of RITUALS’ “Garden of Happiness” pop-up at Riyadh Park. This exciting, limited-time experience, running from May 23rd to June 1st, will transport visitors into the captivating world of cherry blossom fragrance, featuring the brand’s bestseller range The Ritual of Sakura and their all new limited edition range; The Ritual of Yozakura scents. This pop-up kicked off with a launch event on May 22nd, marking the grand debut of Yozakura in the GCC region
RITUALS, a Dutch lifestyle brand has pioneered the integration of bath, body, and home care, transforming everyday routines into meaningful moments of joy and mindfulness. The wellness brand is introducing the “Garden of Happiness” concept in Saudi Arabia for the first time through this experiential pop-up.
Visitors will experience a deep dive into the enchanting aesthetic of cherry blossom, with two distinctive sampling corners: one dedicated to The Ritual of Sakura, and the other showcasing the brand’s newly launched The Ritual of Yozakura fragrance. In addition to this ethereal garden experience, RITUALS will offer visitors the chance to step into a virtual reality reverie of cherry blossom’s most magical garden
The pop-up will be open for ten days at the main atrium at Riyadh Park, from May 23rd until June 1st, accessible during regular mall trading hours. This pop-up is designed to offer every visitor an opportunity to explore and celebrate meaningful moments through signature fragrances and the immersive visual world of the “Garden of Happiness.”
Join us at the “Garden of Happiness” pop-up to indulge your senses and experience the captivating scents and visual wonders the beautiful cherry blossom. Special vouchers and complimentary gifts will be given to every walk-in visitor. Discover the unique fragrances and take home an unforgettable memory from this limited-time event
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For all press enquiries please contact
The Qode
Gopika Madan | Gopika@theqode.com
Wissal Dandachi | Wissal@theqode.com
Sarah El-Sheikh | Sarah@theqode.com
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About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff
Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, Pakistan, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.
Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.
Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.
www.apparelgroupglobal.com
About Rituals Cosmetics
Rituals Cosmetics is a brand dedicated to sustainable and personal wellbeing in the beauty luxury industry. As a foremost founder of integrating bath, body and home care into a single portfolio, Rituals embraces the lifestyle of transforming everyday routines into more meaningful moments. Each product is inspired by an ancient tradition allowing you to find happiness in the smallest of things. With an expansive innovation portfolio in body care, home fragrances, natural skin care and home wear, Rituals invites the consumer to enrich their world with wellbeing moments. Founded in Amsterdam in 2000, Rituals has since been established as a global industry expert in over 36 countries present in vibrant cities such as London, Paris and Hong Kong with more than 1000 stores, 3480 shop-in-shops, 5 body spas and world’s first Mind Spa. Dedicated to its Clean, Conscious and Caring approach, Rituals is a proud Certified B CorporationTM. As part of Rituals’ commitment to continuously improve its social & environmental impact, the brand is focused on 90% natural origin formulas and packaging that’s either refillable, recyclable or made of recycled material. Next to that, Rituals is an avid supporter of 3 charities. In a world of luxury brands, Rituals aims to be the forerunner in the luxury standard of bringing beauty and wellbeing together in a sustainable future. For more information, please visit www.rituals.com.
For more information on our sustainability efforts, please read our sustainability report
Step into RITUALS’ Immersive ‘Garden of Happiness’ Experience
Revel in the Fragrances of Cherry Blossom at Riyadh Park
[Riyadh, Saudi Arabia – May 2024] – Apparel Group is thrilled to announce the launch of RITUALS’ “Garden of Happiness” pop-up at Riyadh Park. This exciting, limited-time experience, running from May 23rd to June 1st, will transport visitors into the captivating world of cherry blossom fragrance, featuring the brand’s bestseller range The Ritual of Sakura and their all new limited edition range; The Ritual of Yozakura scents. This pop-up kicked off with a launch event on May 22nd, marking the grand debut of Yozakura in the GCC region.
RITUALS, a Dutch lifestyle brand has pioneered the integration of bath, body, and home care, transforming everyday routines into meaningful moments of joy and mindfulness. The wellness brand is introducing the “Garden of Happiness” concept in Saudi Arabia for the first time through this experiential pop-up
Visitors will experience a deep dive into the enchanting aesthetic of cherry blossom, with two distinctive sampling corners: one dedicated to The Ritual of Sakura, and the other showcasing the brand’s newly launched The Ritual of Yozakura fragrance. In addition to this ethereal garden experience, RITUALS will offer visitors the chance to step into a virtual reality reverie of cherry blossom’s most magical garden
The pop-up will be open for ten days at the main atrium at Riyadh Park, from May 23rd until June 1st, accessible during regular mall trading hours. This pop-up is designed to offer every visitor an opportunity to explore and celebrate meaningful moments through signature fragrances and the immersive visual world of the “Garden of Happiness.”
Join us at the “Garden of Happiness” pop-up to indulge your senses and experience the captivating scents and visual wonders the beautiful cherry blossom. Special vouchers and complimentary gifts will be given to every walk-in visitor. Discover the unique fragrances and take home an unforgettable memory from this limited-time event
—
For all press enquiries please contact
The Qode
Gopika Madan | Gopika@theqode.com
Wissal Dandachi | Wissal@theqode.com
Sarah El-Sheikh | Sarah@theqode.com
###
About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff
Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, Pakistan, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines
Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.
Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades
www.apparelgroupglobal.com
About Rituals Cosmetics
Rituals Cosmetics is a brand dedicated to sustainable and personal wellbeing in the beauty luxury industry. As a foremost founder of integrating bath, body and home care into a single portfolio, Rituals embraces the lifestyle of transforming everyday routines into more meaningful moments. Each product is inspired by an ancient tradition allowing you to find happiness in the smallest of things. With an expansive innovation portfolio in body care, home fragrances, natural skin care and home wear, Rituals invites the consumer to enrich their world with wellbeing moments. Founded in Amsterdam in 2000, Rituals has since been established as a global industry expert in over 36 countries present in vibrant cities such as London, Paris and Hong Kong with more than 1000 stores, 3480 shop-in-shops, 5 body spas and world’s first Mind Spa. Dedicated to its Clean, Conscious and Caring approach, Rituals is a proud Certified B CorporationTM. As part of Rituals’ commitment to continuously improve its social & environmental impact, the brand is focused on 90% natural origin formulas and packaging that’s either refillable, recyclable or made of recycled material. Next to that, Rituals is an avid supporter of 3 charities. In a world of luxury brands, Rituals aims to be the forerunner in the luxury standard of bringing beauty and wellbeing together in a sustainable future. For more information, please visit www.rituals.com
For more information on our sustainability efforts, please read our sustainability report
